Text & Email Marketing Monthly

TEXT MARKETING 

 

1. Build a Subscriber List

• Use your in-store checkout or website to collect phone numbers with opt-ins.

• Offer an incentive like “Get 10% off your first purchase when you subscribe to texts!”

 

2. Send Flash Sale Alerts

• Create urgency: “🎉 24-Hour Flash Sale! 20% off all dresses—Shop Now!”

• Include a short, clickable link to your online store or specific product.

 

3. Promote New Arrivals

• Keep messages simple:

“✨ Just In: The coziest sweaters for the season! Tap to shop ➡️ [link]”

 

4. Personalize Messages

• Use customer names and tailor texts based on their past purchases.

• Example: “Hi [Name], love denim? Our new jeans collection just dropped—exclusive 15% off for you!”

 

5. Holiday or Event Reminders

• Send reminders for upcoming sales or in-store events.

• “🎄 Holiday Shopping? Join us for hot cocoa and exclusive deals this Friday!”

 

6. Abandoned Cart Recovery

• Use automation to remind customers of items left in their cart:

“Hey [Name], don’t miss out on [item name]! It’s almost sold out. Complete your checkout now: [link].”

 

EMAIL MARKETING 

 

1. Welcome Series for New Subscribers

• Automate a 3-part email series:

• Email 1: Welcome to your boutique family + special discount.

• Email 2: About your boutique’s story and what makes it unique.

• Email 3: Bestsellers or customer favorites.

 

2. Weekly or Bi-Weekly Newsletters

• Share updates like new arrivals, seasonal collections, or promotions.

• Include high-quality images and clear call-to-action buttons (e.g., “Shop Now,” “See New Arrivals”).

 

3. Highlight Customer Stories or Reviews

• Feature user-generated content:

“See how [Customer Name] styled our best-selling maxi dress!”

• Include links to shop the featured products.

 

4. Offer Exclusive Deals

• Reward your email list with subscriber-only discounts or early access to sales.

• “You’re invited! VIP early access to our Black Friday deals starts now.”

 

5. Event Invitations

• Announce pop-ups, trunk shows, or special shopping events with RSVPs:

• “Join us for a Holiday Sip & Shop 🎁 Complimentary drinks and exclusive discounts await!”

 

6. Win Back Inactive Customers

• Send re-engagement emails with offers like:

• “We Miss You! Here’s 15% off your next order.”

• “Haven’t shopped with us in a while? Here’s what’s new!”

 

7. Holiday Campaigns

• Use festive designs and countdowns to boost excitement for gift collections or seasonal sales.

• “🎁 Countdown to Christmas: 10% off cozy gifts ends tonight!”

 

8. Track & Optimize

• Use analytics to monitor open rates, click rates, and conversions.

• Adjust subject lines, timing, and content based on performance.